Practical AI, applied
I help individuals and businesses identify practical ways to use AI — across creative production, workflows, automation, and digital solutions.
No jargon, no pressure — just a conversation about what you're trying to achieve.
Start here
Too many tools, too little clarity — and you're still not sure where to start?
Still doing manually what could take a fraction of the time?
The right tool matters a lot less than a clear problem. Let's start there.
Who I help
How I work
We start with your goals, not the tools.
We find where real improvement is actually possible.
We look at what could realistically work for you.
We put the right approach into practice.
We refine based on what actually gets better.
Proof, not promises
Selected projects — practical examples of what I've created, edited, and developed using AI and AI-assisted tools.
Marketing and awareness videos taken from concept to final cut using AI-assisted scripting, visuals, and editing.
A product-focused marketing video for Chow Edibles, using AI-driven storytelling and visuals to showcase their plantain chips in an engaging, attention-grabbing format.
A marketing concept for Kenei Health addressing long hospital waiting times, showing how digital healthcare makes reaching medical professionals more convenient.
A health-awareness video promoting Kenei Health's food tracker, encouraging users to pay closer attention to what they eat as part of their everyday health routine.
A relatable workplace-focused video exploring the connection between employee stress, financial concerns and wellbeing, introducing accessible digital health support.
A product-focused healthcare video showing how a digital health app helps users monitor health, track information, manage medication reminders, and connect with a doctor.
An AI-focused educational video exploring how to create a realistic influencer video, using a bold visual concept designed to spark curiosity and engagement.
A cinematic AI-generated automotive advertising concept built to capture attention through luxury imagery, dramatic storytelling, and a curiosity-driven visual hook.
A B2B healthcare marketing video targeting doctors — showing how Kenei Health enables remote consultations directly from their phones while they continue their work.
A health-awareness video capturing attention around recurring headaches, introducing Kenei Health as a way to monitor symptoms and connect with professionals.
A talking-head healthcare video illustrating how Kenei Health helps patients connect with healthcare professionals remotely — faster, more convenient access to care.
A closer look at the thumbnail design work behind these campaigns — built to stop the scroll and earn the click.
Not every project starts with a blank page — sometimes the value is in the objective, AI-informed second opinion.
A client shared a set of logo concepts for their recruitment consultancy, Hire Higher, and needed an outside, objective read on which direction to run with before locking in their brand identity.
My Role: AI-Assisted Brand & Design Consultant — not the designer, but the second, informed opinion behind the decision.
How AI Was Used: I used AI to analyze the logo concepts against brand-design principles — legibility at small sizes, color psychology, versatility across platforms, and alignment with the "Expert Support, Greater Results" positioning — then translated that analysis into a clear, practical recommendation for the client.
Result: The client moved forward with confidence, backed by reasoning rather than guesswork — proof that AI can support sound creative decisions even when I'm not the one holding the design pen.
Extro Housing needed a clear path from social media visibility to actual leads and bookings, along with a content system they could sustain without guesswork.
My Role: AI-Assisted Marketing Strategist & Funnel Architect.
How AI Was Used: I used AI to research their market, map out a full marketing funnel from awareness to conversion, generate a content calendar and post ideas, and structure their social media marketing approach end to end.
Result: A documented strategy and funnel framework Extro Housing could act on immediately — turning scattered content into a system with a clear next step for every visitor.
Beyond the individual campaign videos, Kenei Health needed an overall marketing strategy tying every piece of content back to one clear funnel — from first impression to signed-up user.
My Role: AI-Assisted Marketing Strategist & Funnel Architect.
How AI Was Used: I used AI to shape the overall marketing strategy, map the funnel stages, and plan how each video and piece of content fit into the bigger picture of moving someone from awareness to action.
Result: A strategic framework that gave every campaign a clear purpose within the larger funnel, rather than standalone content with no follow-through.
A demonstration funnel built for a fictional small food brand, showing how the same strategy process I use for real clients — like Extro Housing and Kenei Health — applies to any product-based business from day one.
My Role: AI-Assisted Marketing Strategist & Funnel Architect.
How AI Was Used: I used AI to build out a full customer journey — from a scroll-stopping social hook, through an offer-focused landing page, to a simple follow-up sequence that turns a first-time buyer into a repeat customer.
Result: A ready-to-use funnel template — proof of how I approach funnel-building for any brand, even before a client relationship begins.
Why this approach
A little about me
I started out in filmmaking, video editing, graphic design, and storytelling — work that taught me how to take an idea and shape it into something real. Somewhere along the way, I got curious about AI, not as a trend to chase, but as another tool that could help me think, create, and solve problems more effectively.
I'm still learning. I'm still experimenting. And I think that's exactly how this should be approached — with curiosity, honesty, and a willingness to figure things out rather than pretending to have it all figured out already.
What I bring isn't years of AI expertise — it's a creative foundation that's always been about turning ideas into something useful. That's the same lens I bring to AI: not "what's the newest tool," but "what actually helps."
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