Practical AI, applied

Work Smarter. Create Better. Achieve More.

I help individuals and businesses identify practical ways to use AI — across creative production, workflows, automation, and digital solutions.

No jargon, no pressure — just a conversation about what you're trying to achieve.

Start here

Before you ask which AI tool to use, ask what you're actually trying to achieve.

01

Too many tools, too little clarity — and you're still not sure where to start?

02

Still doing manually what could take a fraction of the time?

03

The right tool matters a lot less than a clear problem. Let's start there.

Who I help

Wherever you're starting from, there's a practical way in.

For Individuals & Creators

  • Get more done, with less effort
  • Build creative confidence with AI
  • Understand AI without the confusion
  • Simplify your everyday workflow

For Businesses & Teams

  • Fix processes that waste time
  • Sharpen your marketing output
  • Produce creative work faster
  • Build systems that actually work

How I work

A process that starts with your goals, not the tools.

1

Understand

We start with your goals, not the tools.

2

Identify Opportunities

We find where real improvement is actually possible.

3

Explore

We look at what could realistically work for you.

4

Apply

We put the right approach into practice.

5

Improve

We refine based on what actually gets better.

Proof, not promises

What I've Built With AI

Selected projects — practical examples of what I've created, edited, and developed using AI and AI-assisted tools.

Video Projects

AI-assisted production

Marketing and awareness videos taken from concept to final cut using AI-assisted scripting, visuals, and editing.

Chow Edibles — AI-Powered Product Marketing Video

A product-focused marketing video for Chow Edibles, using AI-driven storytelling and visuals to showcase their plantain chips in an engaging, attention-grabbing format.

My Role:AI Creative Strategist, Scriptwriter, AI Video Creator & Video Editor
AI Used For:ChatGPT developed the concept, script and scene-by-scene flow; AI tools generated the visual scenes; CapCut was used for final editing.

Kenei Health — AI-Powered Healthcare Marketing Campaign

A marketing concept for Kenei Health addressing long hospital waiting times, showing how digital healthcare makes reaching medical professionals more convenient.

My Role:AI Marketing Strategist, Content Strategist, Scriptwriter, AI Video Creator & Video Editor
AI Used For:ChatGPT was used for strategy, scripting and scene flow; AI generated the visual scenes; CapCut handled editing; Zapier automated content scheduling.

Kenei Health — Food Tracker Awareness Campaign

A health-awareness video promoting Kenei Health's food tracker, encouraging users to pay closer attention to what they eat as part of their everyday health routine.

My Role:AI Marketing Strategist, Content Strategist, Scriptwriter, AI Video Creator & Video Editor
AI Used For:ChatGPT developed the campaign concept, script and scene flow; AI generated visual scenes and characters; CapCut handled editing; Zapier supported scheduling.

Kenei Health — Employee Stress & Financial Wellness Campaign

A relatable workplace-focused video exploring the connection between employee stress, financial concerns and wellbeing, introducing accessible digital health support.

My Role:AI Marketing Strategist, Content Strategist, Scriptwriter, AI Video Creator & Video Editor
AI Used For:ChatGPT developed the marketing angle, script and scene flow; AI-generated visuals brought the story to life; CapCut handled editing; Zapier supported scheduling.

Kenei Health — Health App for Peace of Mind

A product-focused healthcare video showing how a digital health app helps users monitor health, track information, manage medication reminders, and connect with a doctor.

My Role:AI Content Strategist, Scriptwriter, AI Video Creator, Marketing Strategist & Video Editor
AI Used For:ChatGPT developed the concept, script and scene flow; AI generated characters and visual scenes; CapCut handled editing; Zapier supported scheduling.

AI in the Spotlight — “100% Fake” Educational Video

An AI-focused educational video exploring how to create a realistic influencer video, using a bold visual concept designed to spark curiosity and engagement.

My Role:AI Content Strategist, Scriptwriter, AI Video Creator & Video Editor
AI Used For:ChatGPT developed the topic, script and scene flow; AI generated the characters and visual scenes; CapCut was used to edit and assemble the final video.

Luxury Automotive — “OMG” AI Product Advertisement

A cinematic AI-generated automotive advertising concept built to capture attention through luxury imagery, dramatic storytelling, and a curiosity-driven visual hook.

My Role:AI Creative Strategist, Scriptwriter, AI Video Creator & Video Editor
AI Used For:ChatGPT developed the advertising concept, script and scene flow; AI generated the cinematic visuals; CapCut was used to edit and produce the final video.

Kenei Health — “He Didn’t Have to Leave” Telehealth Campaign

A B2B healthcare marketing video targeting doctors — showing how Kenei Health enables remote consultations directly from their phones while they continue their work.

My Role:AI Marketing Strategist, Content Strategist, Scriptwriter, AI Video Creator & Video Editor
AI Used For:ChatGPT developed the strategy, script and scene flow; AI generated visual scenes and characters; CapCut handled editing; Zapier supported scheduling.

Kenei Health — “Don’t Ignore This Headache” Awareness Video

A health-awareness video capturing attention around recurring headaches, introducing Kenei Health as a way to monitor symptoms and connect with professionals.

My Role:AI Content Strategist, Scriptwriter, Creative Strategist, AI Video Creator & Video Editor
AI Used For:ChatGPT developed the concept, script and scene flow; AI generated the visual scenes; CapCut was used to edit and assemble the video.

Kenei Health — 2-Minute Telehealth AI Video

A talking-head healthcare video illustrating how Kenei Health helps patients connect with healthcare professionals remotely — faster, more convenient access to care.

My Role:AI Marketing Strategist, Scriptwriter, AI Video Creator, Content Strategist & Video Editor
AI Used For:ChatGPT developed the script and scene flow; AI tools generated the video scenes; CapCut handled editing; Zapier supported scheduling.

AI-Powered Thumbnails

Design & hook creation

A closer look at the thumbnail design work behind these campaigns — built to stop the scroll and earn the click.

AI-Assisted Analysis & Consulting

Strategic advisory

Not every project starts with a blank page — sometimes the value is in the objective, AI-informed second opinion.

Hire Higher brand logo

Hire Higher — Brand Logo Analysis & Recommendation

A client shared a set of logo concepts for their recruitment consultancy, Hire Higher, and needed an outside, objective read on which direction to run with before locking in their brand identity.

My Role: AI-Assisted Brand & Design Consultant — not the designer, but the second, informed opinion behind the decision.

How AI Was Used: I used AI to analyze the logo concepts against brand-design principles — legibility at small sizes, color psychology, versatility across platforms, and alignment with the "Expert Support, Greater Results" positioning — then translated that analysis into a clear, practical recommendation for the client.

Result: The client moved forward with confidence, backed by reasoning rather than guesswork — proof that AI can support sound creative decisions even when I'm not the one holding the design pen.

Extro Housing brand logo

Extro Housing — Marketing Strategy & Funnel Framework

Extro Housing needed a clear path from social media visibility to actual leads and bookings, along with a content system they could sustain without guesswork.

My Role: AI-Assisted Marketing Strategist & Funnel Architect.

How AI Was Used: I used AI to research their market, map out a full marketing funnel from awareness to conversion, generate a content calendar and post ideas, and structure their social media marketing approach end to end.

Result: A documented strategy and funnel framework Extro Housing could act on immediately — turning scattered content into a system with a clear next step for every visitor.

Kenei Health brand logo

Kenei Health — Marketing Strategy & Funnel Development

Beyond the individual campaign videos, Kenei Health needed an overall marketing strategy tying every piece of content back to one clear funnel — from first impression to signed-up user.

My Role: AI-Assisted Marketing Strategist & Funnel Architect.

How AI Was Used: I used AI to shape the overall marketing strategy, map the funnel stages, and plan how each video and piece of content fit into the bigger picture of moving someone from awareness to action.

Result: A strategic framework that gave every campaign a clear purpose within the larger funnel, rather than standalone content with no follow-through.

Bloom &
Basket
Concept case study

Bloom & Basket — Marketing Funnel Concept (Demonstration)

A demonstration funnel built for a fictional small food brand, showing how the same strategy process I use for real clients — like Extro Housing and Kenei Health — applies to any product-based business from day one.

My Role: AI-Assisted Marketing Strategist & Funnel Architect.

How AI Was Used: I used AI to build out a full customer journey — from a scroll-stopping social hook, through an offer-focused landing page, to a simple follow-up sequence that turns a first-time buyer into a repeat customer.

Result: A ready-to-use funnel template — proof of how I approach funnel-building for any brand, even before a client relationship begins.

Why this approach

Not another AI consultant selling tools.

I don't start with a tool — I start with understanding your goal.
I care more about what actually works for you than what sounds impressive.
AI can support the work, but judgment, context, and decisions are still mine to make.
Growth here means clarity, not hype — one honest project at a time.
This isn't about using AI for its own sake — it's about using it to help you achieve something real.

A little about me

I started out in filmmaking, video editing, graphic design, and storytelling — work that taught me how to take an idea and shape it into something real. Somewhere along the way, I got curious about AI, not as a trend to chase, but as another tool that could help me think, create, and solve problems more effectively.

I'm still learning. I'm still experimenting. And I think that's exactly how this should be approached — with curiosity, honesty, and a willingness to figure things out rather than pretending to have it all figured out already.

What I bring isn't years of AI expertise — it's a creative foundation that's always been about turning ideas into something useful. That's the same lens I bring to AI: not "what's the newest tool," but "what actually helps."

Start a conversation

Have a challenge, idea, or opportunity you want to explore?

Let's start a conversation — no pressure, no commitment, just a chance to think it through together.

Not ready to fill out a form? Send a quick message on LinkedIn instead — I read every one.

Already know what you need?

Ready to Move Forward?

If you already know what you're looking for, let's get the details down and start working through it together.